DL Holdings Group - Partner
DL Holdings Group Partner
DL Family Office CEO
Ms. Crystal He joined DL Family Office in 2014. She is the Partner of DL Holdings Group and the Chief Executive Officer of DL Family Office. Ms. He leads the team to design and execute family succession solutions for families from various industries. Her expertise lies in overall wealth planning including investment, family governance and corporate finance.
Before joining DL Family Office, Ms. He served at Standard Chartered Bank China Retail Banking Proposition and Strategy department where she helped to design and implement the strategy on client retention framework. She led the team in the execution of client loyalty monitoring system and operation optimization through collaborative efforts with products, sales management, operation and segment teams.
Afterwards, Ms. He joined Standard Chartered Private Banking where she worked to bridge the personal and corporate solutions catering to ultra-high net worth clients’ needs. She played a leading role driving the consolidation project that merged Private Banking and Priority Banking, resulting in improved financial performance. She worked briefly for Bank of Singapore in charge of China Private Banking clients before joining DL Family Office.
Ms. He holds a bachelor’s degree of International Economics and Trade from Shanghai International Studies University, and Wealth Management for Private Bank Certification from Financial Technology Transfer Agency of Luxembourg Consulate.